Marketing Guys Aren't Programers - Doh!

OK, I admit it. I'm not the sharpest knife in the drawer with it comes to tech stuff. And most of the time I'd rather face the hounds of hell than figure out a tech problem. But I'm a lucky  guy, because I have a tech buddy, his name is Steve Oliphant, and he's a tech wizard. Whenever I come across the Dark Magic Powers of tech issues he takes care of it for me.

However, as a direct response marketing guy I do confess I envy those who know how to use html code. If I knew how to code myself I'd be putting up sales offers all day long. (I'd be testing and tracking them of course.)

The other day my buddy Steve taught me a simple html code that I could use to embed a url address into text or images -- thus creating a link. Wow, I can program html! Yipee and Yahoo!

Now I want to empower you all with this handy little marketing tool. Heres the code and how to use it....
So there it and this is how simple it is to use.

All you have to do to create a clickable link out of text is copy the url address you want to embed. Now notice the two quotation marks in the code above... go ahead take a look and find them... I'll wait for you. There you go, not so hard was it -- even marketing guys know what quotation marks look like. (We often use quotation marks on headlines to draw attention to them, even when the headline isn't a real quote.) Opps, sorry, I digress.

Once you have the url copied you simply use your mouse to carefully position the curser in between the quotation marks and paste it! Yeeeehaaawww! Hold on, don't get too excited, you're only half way home.

So now, I want you to find the the two greater and lesser than symbols that are nosed together... they look like this ><.... did you find them? Go ahead, take your time... I'll wait. 

Found them didn't you? I know, that's was a harder problem to solve for us marketing guys. So now take your mouse and position the curser in between the two greater and lesser than signs, and type the text you want to turn into a link.

That's it! You're done! 

Braggin' time! Now you can tell your friends, business associates, family members, strangers in a bar... whoever will listen!

Now, just incase my written instructions don't do the trick for you "special needs" entrepreneurs, I'm going to follow this post up with a video my friend Steve did to demonstrate step-by-step how to employee this fantastic little sales and marketing tool, so don't miss the next installment. 

Until then, go tell someone you care about that you love them -- they may already know it but it's always good to hear it.